Emergent Change Strategy at the BBC: Living AI During Client Contracting
Mee-Yan Cheung-Judge
"In this passionate presentation of what must be one of the world's largest inquiries, Mee-Yan Cheung-Judge incisively explores how AI values and principles were used during the contracting phase to demonstrate the power of the approach as part of the ownership management strategy, particularly by encouraging the client to participate fully in co-constructing the process of change" - B.J.Moher and S.P.Fitzgerald (Eds.). (2006) AI Practitioner May 2006.
Publication details
AI Practitioner, May 2006, pp27-33
For more information please go to the AI Practitioner website: www.aipractitioner.com
A fuller article describing the change process is in "The Handbook of Large Group Methods" edited by Barbara Benedict Bunker and Billie T. Alban, Jossey-Bass 2006.